Hot Sauce Fest ATL
Dani Does Design, the creative force behind Hot Sauce Fest ATL's vibrant branding, is an essential part of the passionate team of four that brought this fiery festival to life in Atlanta. As the lead marketer and design guru, Dani has been instrumental in shaping the festival's identity and promoting it to hot sauce enthusiasts far and wide. Dani's talent and expertise go beyond the eye-catching brand package she created for Hot Sauce Fest ATL, featuring a bold font, striking color scheme, and charming hand-drawn illustrations. Working in close collaboration with DP&Co for website design and business logistics, and Stagesmith for day-of event production, Dani plays a crucial role in ensuring a seamless and unforgettable experience for all attendees.
logo varieties in brand package
The main logo features Dragonzorde, the festival's beloved mascot, in all his fiery glory, perfectly embodying the fun and energy of the event. I have also designed an elegant arched logo, adding a touch of refinement and versatility to the festival's branding, complementing the main design. Rounding out the collection are two icon logos, featuring fiery red and yellow fireballs that vividly represent the festival's spicy theme.
Brand ILLUSTRATIONS
My hand-drawn brand illustrations are a delightful addition to the festival's visual identity, infusing it with personality and charm. Her colorful pepper illustrations capture the essence of the event and add a touch of playfulness and warmth to the brand. The array of illustrated hot sauce bottles not only celebrate the versatility of hot sauce but also serve as a visual reminder of the passion and craftsmanship that goes into each bottle.
Style Guide
The style guide offers a comprehensive overview of the brand's color palette, including hex keys for easy digital application. These carefully selected hues set the tone and evoke the desired emotions for the brand, ensuring consistency across all design elements. Font styles are equally essential in establishing a brand's personality, and my brand packages outline the chosen typography, creating a cohesive look and feel for all text-based materials. Lastly, the inclusion of various logos within the brand package ensures that there's a perfect design for every application, from promotional materials to merchandise.
merchandise!
With Hot Sauce Fest ATL's distinctive branding, you can offer an array of unique items that attendees and hot sauce enthusiasts will be proud to wear and use. Visit my store to explore the exciting merchandise, and take home a piece of the festival's fiery spirit!
SIGNAGE
With my keen eye for detail and a deep understanding of branding, I create functional yet visually appealing signage that guides guests and adds an extra layer of polish to any event. Whether it's Hot Sauce Fest ATL or any other occasion, my signage designs are sure to impress and elevate the overall atmosphere.
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